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Case History
Our approach to operations, which has been carefully researched and refined over the years, is based on care and attention to detail through constant involvement in all phases of design and production, which is essential to gain the trust and loyalty of our clients.
COLMAR – SKIER
Request
The client’s request was to find a Christmas tree decoration to gift to clients during the festive season. The decoration had to be strongly associated with their product (mainly sportswear) and bear the Colmar logo. An equally important requirement was for the material to be “green”, in line with the company’s ethos.
Design
During the brainstorming session with the client, we first came up with the image of a skier wearing a classic windbreaker; however, the logo was too small and hardly visible. The optimal solution was the figurine of a “professional”; skier wearing a race bib, with the logo clearly visible and in line with the prominence of the Ski World Cup events.
Production process
The development of the item was also a step-by-step process. We started with a 2D shape, but it looked more like a sports medal. The solution was a regular 3D figurine. Recycled plastic (soft PVC) was used. The packaging, made of FSC kraft paper, also contributed to the gift “look”; and conveyed the notion of sustainability, with wording indicating the origin of the materials and instructions for their recycling.
Result
The result was a cute decoration with a modern, eye-catching design in two bright colours to suit the Christmas ambience. In this way the “cuteness”; of the object attracts the eye and curiosity, showing the company logo in a subtle way.
ASSO – MINI PURSE
Request
The client, a major company in the children footwear sector, asked us to create a promotional gift that could complement a particular line of boots for girls to attract interest and thus increase sales.
Design
The client gave us all the technical specifications of the boot and together we designed an “accessory-gift” with two functions: a new and special feature for the boot, and a fashion item to carry around at all times.
Production process
Starting from a drawing, we created a small heart-shaped purse to be applied to the boot’s strap with a specially made loop on the back of the purse itself. We made it in a material much loved by little girls – reversible sequins – in three fashionable colours: fuchsia, gold and silver. In addition to embellishing the boot, the purse is a fashionable accessory for little girls. We also created a “gift only” version of the purse with a practical wrist strap so that it could be used as a handbag. The latter version is given away at checkout with the purchase of the shoes.
Result
In addition to creating a fashionable and colourful product, the mini boot purse appealed to little girls (and their mothers too), thanks to the new concept of shoes with accessories. The fact that the product could be collected in several colours was a further sales incentive.
KERAKOLL – SPECIAL MADE-IN-ITALY CASE
Request
The client was looking for a container for their kit of promotional materials in their warehouse that could be quickly distributed through their sales network.
Design
We decided to design a Made-in-Italy case, which nods to the concept of a tool box.
Production process
We chose Italian production to ensure fast delivery. We focused on the quality and quantity of customisation to add as much value as possible to the case. We also studied an ad-hoc internal compartment for each element of the kit.
Result
To bring things full circle, we also took care of the packaging and shipping of the entire kit, with the support of a social cooperative that we always like to involve for this kind of service. The client was fully satisfied with the result and the timely delivery.